Echinacea purpurea ‘PowWow Wild Berry’


Echinacea purpurea ‘PowWow Wild Berry’ in a 2 litre plastic nursery pot.

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Echinacea purpurea, commonly known as purple coneflower, is a hardy and attractive perennial that makes a great addition to any UK garden. With its stunning pink, purple, or white flowers that bloom from mid-summer to early autumn, it is a popular choice for attracting bees and other pollinators to the garden. To complement the beauty of Echinacea purpurea, consider planting it alongside some companion plants that will complement its colours and textures. For example, the soft blue blooms of Perovskia atriplicifolia (Russian sage) make a great contrast to the bold colours of the coneflower. The dark foliage of Heuchera (coral bells) is also a great complement to Echinacea purpurea’s bright flowers. Ornamental grasses, such as Pennisetum alopecuroides (fountain grass), can also make a great companion, providing a contrasting texture and movement in the breeze. Echinacea purpurea is a low-maintenance plant that prefers full sun and well-draining soil. It can be planted in borders, mixed plantings, or even in containers. In addition to its ornamental value, Echinacea purpurea is also widely used in herbal remedies and supplements, thanks to its immune-boosting and anti-inflammatory properties. Overall, Echinacea purpurea is a great choice for adding colour and interest to any UK garden. By planting it alongside some well-chosen companion plants, you can create a beautiful and harmonious planting scheme that will be a joy to behold throughout the growing season.

Key Facts

  • Common Name(s):Purple coneflower ‘PowWow Wild Berry’
  • Hardiness:Fully hardy through most of the UK
  • How big will I get? Echinacea purpurea ‘PowWow Wild Berry’ can grow to a height of 0.6m and a spread of 0.5m.
  • Did You Know That:The name Echinacea comes from the Greek word for hedgehog, due to the spikes that form on the seed head.

Plant Calendar

A rough guide to how this plant will change through the year.

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Flowering Time
Foliage Colour

Care Guide

Soil Requirements

Echinacea purpurea ‘PowWow Wild Berry’ prefers soil with good drainage and does not tolerate standing water. This plant can grow in soil with a wide range of pH levels, it is not picky about the pH level of the soil.

Best Position

Echinacea purpurea ‘PowWow Wild Berry’ can handle either an exposed or a sheltered position and can cope with either full sun or partial shade.


Echinacea purpurea ‘PowWow Wild Berry’ will benefit from deadheading after it finishes flowering this will help the plant by redirecting energy from seed production to flower and root production.

Pest, Diseases and Wildlife

Echinacea purpurea ‘PowWow Wild Berry’ is generally pest free, and it tends not to have problems with diseases. It is also known to attract bees, birds and other pollinators. It is not considered to be toxic.

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Nationwide Delivery

Deliveries will arrive within 2-3 working days

Selected products are available for signed for nationwide delivery from £4.99.
Larger items are charged at £15.00
Smaller items such as seeds cost £2.50.

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  • Dispatch days Monday - Thursday (exc. Bank Holidays).
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