Felicia felicitara


Felicia felicitara in a 10.5cm pot.

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SKU: 242535 Categories: ,


Felicia ‘Felicitara Blue’, also known as Blue Marguerite, is a stunning and unique perennial that produces beautiful blue flowers that bloom in the summer. This herbaceous plant is known for its clumping growth habit and its ability to attract bees and butterflies, making it an ideal choice for planting in borders, rock gardens or as a standalone specimen in the garden. Felicia ‘Felicitara Blue’ thrives in full sun and well-drained soil that’s not too wet. It’s also drought tolerant and can withstand dry conditions, making it an ideal choice for gardeners who want a plant that’s easy to care for. To complement Felicia ‘Felicitara Blue’, consider planting it alongside other summer-blooming perennials like Lavender or Rudbeckia. It also pairs well with companion plants like Echinacea or Salvia, which can help to create a beautiful and colorful garden display. Overall, Felicia ‘Felicitara Blue’ is a stunning and unique plant that will add a touch of beauty and elegance to any garden. Its blue flowers, along with its clumping growth habit and hardy nature, make it an excellent choice for gardeners who want to create a striking and low-maintenance outdoor space.

Key Facts

  • Common Name(s):Blue marguerite
  • Hardiness:Tender plants and are therefore often treated as annuals, but with protection they can survive through Winter.
  • How big will I get? Felicia ‘Felicitara Blue’ can grow to a height of 0.6m and a spread of 0.4m.
  • Did You Know That:Felicia were introduced to Europe in the 18th century?

Plant Calendar

A rough guide to how this plant will change through the year.

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Flowering Time
Foliage Colour

Care Guide

Soil Requirements

Felicia ‘Felicitara Blue’ prefers soil with good drainage and does not tolerate standing water. This plant can grow in soil with a wide range of pH levels, it is not picky about the pH level of the soil.

Best Position

Felicia ‘Felicitara Blue’ can handle either an exposed or a sheltered position and requires full sun to thrive, this consists of more than six hours of direct sunshine per day.


Felicia ‘Felicitara Blue’ should be deadheaded regularly to promote the production of new flowers, it can then be cut back hard once the flowering period is over, this will help to promote plenty of fresh growth the following Spring.

Pest, Diseases and Wildlife

Felicia ‘Felicitara Blue’ can have problems with aphids, and it tends not to have problems with diseases.

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